'Rooh' is a luxury fragrance brand, a modern extension of the age-old Indian perfumery called 'attar'. Since fragrances are largely about evoking moods, I have used the same principle in the copy writing style. Every word, design and conceptualisation displayed on this clipping of website has been constructed by me. Pictures are borrowed from Pinterest, Google and Canva for representation purpose only. Please note this is to showcase my creative abilities and are completely original.